{"id":989,"date":"2025-05-14T14:03:05","date_gmt":"2025-05-14T14:03:05","guid":{"rendered":"https:\/\/almondbranchmarketing.com\/?p=989"},"modified":"2025-05-14T14:11:01","modified_gmt":"2025-05-14T14:11:01","slug":"elementor-989","status":"publish","type":"post","link":"https:\/\/almondbranchmarketing.com\/2025\/05\/14\/elementor-989\/","title":{"rendered":"Why Your Business Needs to Be Making Videos\u2014And Posting Them Beyond YouTube"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"989\" class=\"elementor elementor-989\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45ef0771 e-flex e-con-boxed e-con e-parent\" data-id=\"45ef0771\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1ab49d elementor-widget elementor-widget-heading\" data-id=\"5c1ab49d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why Your Business Needs to Be Making Videos\u2014And Posting Them Beyond YouTube<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e79572e elementor-widget elementor-widget-text-editor\" data-id=\"6e79572e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today&#8217;s digital marketing landscape, video is no longer optional\u2014it&#8217;s essential. While YouTube is still a powerful platform for long-form content and search visibility, businesses that only post there are leaving a lot of opportunity on the table. To maximize reach and engagement, it&#8217;s crucial to also create and <strong data-start=\"451\" data-end=\"540\">optimize videos for social media platforms like Facebook, Instagram, and even Threads<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4099f900 elementor-widget elementor-widget-heading\" data-id=\"4099f900\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Video Dominates on Meta Platforms<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2187288a elementor-widget elementor-widget-text-editor\" data-id=\"2187288a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"582\" data-end=\"1112\">Meta has made it clear: video content is king. In fact, Reels\u2014the short-form video format similar to TikTok\u2014now account for <strong data-start=\"706\" data-end=\"750\">more than 50% of time spent on Instagram<\/strong>, and they\u2019re gaining traction fast on Facebook. Users are consuming over <strong data-start=\"824\" data-end=\"878\">100 million hours of video daily on Facebook alone<\/strong>. Native video (that is, video uploaded directly to the platform) consistently outperforms shared YouTube links in both <strong data-start=\"998\" data-end=\"1022\">reach and engagement<\/strong>. Why? Because Meta wants users to stay on their platforms, not click away to competitors.<\/p><p class=\"\" data-start=\"1114\" data-end=\"1426\">When you upload a YouTube link to Facebook or Instagram, it often gets buried by the algorithm. But when you post a native video, Meta prioritizes it in the feed. Studies show that <strong data-start=\"1295\" data-end=\"1362\">native Facebook videos have 10x higher reach than YouTube links<\/strong>, and they\u2019re more likely to be shared, liked, and commented on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-459d78a4 elementor-widget elementor-widget-heading\" data-id=\"459d78a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why YouTube Still Matters\u2014But Should Be Treated Separately<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502f4413 elementor-widget elementor-widget-text-editor\" data-id=\"502f4413\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1492\" data-end=\"1790\">That said, don\u2019t abandon YouTube. It remains the <strong data-start=\"1541\" data-end=\"1573\">second-largest search engine<\/strong> in the world and a go-to destination for educational content, product reviews, and how-tos. Videos on YouTube can generate traffic for years, especially when optimized with the right keywords, titles, and thumbnails.<\/p><p class=\"\" data-start=\"1792\" data-end=\"2162\">Think of YouTube as your <strong data-start=\"1817\" data-end=\"1844\">long-term video archive<\/strong>, while Meta platforms are your <strong data-start=\"1876\" data-end=\"1909\">short-term engagement engines<\/strong>. The key is to create content tailored to each. For example, you might take a 5-minute YouTube tutorial and cut it down into a 60-second Instagram Reel or a 15-second Facebook Story. Add captions, make it vertical, and design it to grab attention fast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c45feb elementor-widget elementor-widget-heading\" data-id=\"47c45feb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tips for Optimizing Social Media Videos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc04cd2 elementor-widget elementor-widget-text-editor\" data-id=\"5fc04cd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2209\" data-end=\"2284\">If you&#8217;re serious about growing your brand online, here are a few key tips:<\/p><ul data-start=\"2286\" data-end=\"2700\"><li class=\"\" data-start=\"2286\" data-end=\"2342\"><p class=\"\" data-start=\"2288\" data-end=\"2342\"><strong data-start=\"2288\" data-end=\"2305\">Post natively<\/strong> to Facebook, Instagram, and Threads.<\/p><\/li><li class=\"\" data-start=\"2343\" data-end=\"2433\"><p class=\"\" data-start=\"2345\" data-end=\"2433\"><strong data-start=\"2345\" data-end=\"2374\">Design for silent viewing<\/strong>\u2014most social video is watched without sound. Use subtitles.<\/p><\/li><li class=\"\" data-start=\"2434\" data-end=\"2521\"><p class=\"\" data-start=\"2436\" data-end=\"2521\"><strong data-start=\"2436\" data-end=\"2475\">Hook viewers in the first 3 seconds<\/strong>. Use bold text, motion, or a strong question.<\/p><\/li><li class=\"\" data-start=\"2522\" data-end=\"2607\"><p class=\"\" data-start=\"2524\" data-end=\"2607\"><strong data-start=\"2524\" data-end=\"2553\">Keep it short and snappy.<\/strong> Under 60 seconds performs best for Reels and Stories.<\/p><\/li><li class=\"\" data-start=\"2608\" data-end=\"2700\"><p class=\"\" data-start=\"2610\" data-end=\"2700\"><strong data-start=\"2610\" data-end=\"2638\">Repurpose and cross-post<\/strong>, but don\u2019t just repost your YouTube video and expect results.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b16b936 elementor-widget elementor-widget-heading\" data-id=\"6b16b936\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">INVEST IN VIDEO CONTENT and post at least once\/week<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462dc488 elementor-widget elementor-widget-text-editor\" data-id=\"462dc488\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2722\" data-end=\"3051\">In short, your business should be investing in video across multiple platforms. YouTube is a powerful search engine, but Meta&#8217;s platforms are where people <em data-start=\"2877\" data-end=\"2885\">scroll<\/em>, <em data-start=\"2887\" data-end=\"2894\">share<\/em>, and <em data-start=\"2900\" data-end=\"2908\">engage<\/em>. By posting native videos on Facebook and Instagram, you\u2019ll reach more people, drive more engagement, and ultimately increase brand awareness.<\/p><p class=\"\" data-start=\"3053\" data-end=\"3242\">Video is not just about getting views\u2014it\u2019s about building trust, showcasing your products, and meeting your audience where they are. And today, they\u2019re watching more video than ever before.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5236db elementor-widget elementor-widget-heading\" data-id=\"3d5236db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Need help with your VIDEO MARKETING?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-112629c3 elementor-widget elementor-widget-text-editor\" data-id=\"112629c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>We&#8217;d be happy to offer you a free consultation to hear about your video marketing needs. We offer video editing services to help our clients post fresh, professionally edited content and stay relevant on social media. <a href=\"https:\/\/almondbranchmarketing.com\/contact\/\">Book a consultation here!<\/a><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Why Your Business Needs to Be Making Videos\u2014And Posting Them Beyond YouTube In today&#8217;s digital marketing landscape, video is no longer optional\u2014it&#8217;s essential. While YouTube is still a powerful platform for long-form content and search visibility, businesses that only post there are leaving a lot of opportunity on the table. To maximize reach and engagement, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/posts\/989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":5,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/posts\/989\/revisions"}],"predecessor-version":[{"id":996,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/posts\/989\/revisions\/996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/media\/995"}],"wp:attachment":[{"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/media?parent=989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/categories?post=989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/almondbranchmarketing.com\/wp-json\/wp\/v2\/tags?post=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}